SEO in a Nutshell
Organic Search Results
Search Engine Optimization is the process of modifying your marketing efforts to get search engines to rank your website higher on the search results pages (SERPS). So if you are not paying Google to display a link to your page, you must rely on Organic Search. SEO pricing is based on the efforts to get you on page one. Those efforts are quite extensive and of course expensive. So if you want a guaranteed spot, you can pay for PPC ads in Google Adwords. Then again, sponsored links don’t always get the best Click-Through-Rates. It really depends on keyword relevance.
Ranking your pages by using SEO techniques can be time-consuming, technical, and may take away from the point of your content. Therefore, even innocent mistakes may result in Google penalizing you for trying to trick the Panda algorithm. With this in mind, the best approach is to focus on providing valuable and compelling content if you want people to visit your website.
SEO can be very competitive and the goal is to get your website on the first page and get traffic to your website in order to keep users interested. You can do this by dressing up the experience with beautiful images, interesting content, vidoe, and answers to their questions.
Your goal of your website should be to convert users into customers; otherwise, you are wasting your efforts. For that reason, high conversions are usually difficult to achieve and require constant SEO efforts.
Get Listed On Google My Business
You have most likely searched for a restaurant near you, auto service near you, or other local services on Google. Gone are the days of calling 411 or looking in the Yellow Pages to find local businesses. When we search for a business on Google, it shows if the business is open, reviews by past customers, and the location on the map. Also, our phone uses GPS and gives us directions as we drive. This service is called Google My Business and is free.
SEO Pricing for Local SEO
Google My Business, also referred to as Google Maps can be setup in a matter of minutes. All you need to provide is your business name, email, your business address, and phone number. GMB allows you to upload photos and include some description text, of course there are guidelines to what you can include in the description text.
A Google My Business listing does not guarantee that your customers will find you. Moreover, if another business looks better in Google’s eyes, you gotta fight for position. Generally speaking, one way to do this is to get great customer reviews.
Local Services by Google
Google does have advertising options for the highly competitive local services market called Local Services by Google. It seems quite costly but it does give businesses a considerable advantage over organic listings.
SEO Pricing is Based on Keyword Phrases and Content
Keywords that people search for on Google have a Cost-Per-Click (CPC) value determined by the popularity of the keyword phrase and other economic factors determined by Google. A bid process for specific keywords determines the actual cost per click consequently, it can be difficult to predict the cost of some phrases.
Google My Business Listing
Creating a Google my business listing is quite simple.
- Log in to you Google Account.
- Go to https://www.google.com/business/
- Enter Your Business Name, Address, and Phone Number.
- You will need to verify your location. Google will do this by sending you a card in the mail with a code.
- Enter your website information. If you don’t have one, Google will create a website for you on your GMB page.
- Add some images.
- Add some description content.
- Provide as much information as possible.
Optimize Google My Business
Ranking of local business listings are determined by several factors. In the old days, companies relied on the Yellow Pages, which were listed in alphabetical order so, names like AAA Auto Services and ACE Hardware listed before everyone else in the phone book. ACME Drugs is a name that comes to mind and was pretty much in every phone book in the English speaking world. You can learn more about that on the Wikipedia page.
Getting listed on the internet is simple. Of course getting seen on Google is a different story. First, you need to be realistic about where you stand next to your competitors. Moreover, your business is probably new if you are reading this. Surely, established businesses in your industry are going to have an advantage. Unless you work in the industry, you are not going to understand how the Google Panda search engine algorithm works. To explain, Panda determines how important your business is to the rest of the world. While there is a ton of information out there, some of it is not very accurate. According to Moz, the Local Pack Ranking Factors are:
- Google My Business Signals 25.12%
- Link Signals 16.53%
- Review Signals 5.44%
- On-Page Signals 13.82%
- Citation Signals 10.82%
- Behavioral Signals 9.56%
- Personalization 5.88%
- Social Signals 2.82%
Organic Search Results
Listing on the main Google results page, outside the local business or maps page is based on other factors. Because of that, SEO pricing in many agencies is based on a long-term agreement because they know that there is no magic formula to get you on page one. To that end, if you just focus on the top 5 factors, you will probably do well. According to Moz, those factors are:
- Link Signals 27.94%
- On-Page Signals 26.03%
- Behavioral Signals 11.5%
- Google My Business Signals 8.85%
- Citation Signals 8.41%
- Personalization 7.32%
- Review Signals 6.47%
- Social Signals 3.47%
Pricing For SEO
As you can see from the above information, optimizing a website to get high ranking on Google is not a simple process and there are many moving parts. Consequently, each one of those factors takes a considerable amount of work.
There are tricks in this industry that only the experts know. To that end, we have experience with SEO and have tools that can help to reduce the ongoing efforts to maintain a top ranking. Our prices are based on the effort required in each of those areas.
- Google My Business Setup – $300
- Basic Google Maps Optimization – $599/mo.
- Complete Local SEO – $999/mo.
- Basic SEO for your website – $699/mo.
- Complete website SEO – $1699/mo.
We Offer Service Bundle Discounts
Package SEO Pricing
Package SEO pricing is available and is customized for your needs. For small businesses that pay $1000 or more per month for SEO, we offer discounted rates for long-term contracts. Of course, that depends on your business and marketing strategy. For example, competitive markets require more efforts to rank, so a HVAC services company may pay $2000 per month for services resulting in 5 or more jobs paying $10,000 each. Likewise, a Handyman might pay $999 per month for services resulting in 5 or more jobs paying $2000 each.
SEO Pricing in the above scenarios are not based on the client’s revenues or their business model. For this reason, some businesses just require more effort to rank. We will audit your website, GMB page, and social media pages to determine the most effective strategy at the lowest cost.